COEX Series · the 4K default
4K flagship · 9M pixels · 20 Ethernet + 4×10G optical
$8,868
In stock, Los Angeles
Factory warranty · Commissioned in-house by NovaStar NCE-certified engineers · Installation available under CSLB #1063528 (General B) across Anaheim, Los Angeles, Orange County, Inland Empire, San Diego
Specifications
Read from NovaStar's published specification document, not copied from another seller. Dealer listings for this model circulate 8.8 million pixels, 70 W and 13 lb; none of those are what the manual says.
Source: NovaStar MX40 Pro LED Display Controller Specifications, checked 2026-09-20. Firmware and hardware revisions move these numbers and we are not notified, so the date is part of the specification. Ask and we will confirm any row against the current document before you order.
Sizing
Either side of the MX40 Pro sits a model that suits a different shape of job — a smaller fixed room below, a modular chassis above. We will not print a pixel count at which you should switch: that depends on your cabinet, and we would rather check the layout than have you act on a number we made up.
The value pick for meeting rooms, small sanctuaries and lobby walls, rated at 6.5 million pixels across 10 Gigabit Ethernet ports. The trap is buying it for a wall that is about to grow: a second MX30 plus the genlock work costs more than one MX40 Pro would have.
Our default recommendation for a serious fixed 4K install. Rated at 9 million pixels across 20 Gigabit Ethernet and 4×10G optical ports, which covers almost every corporate lobby, house of worship and retail flagship we are asked about. Send the cabinet layout and we will check it against that rating before you buy, rather than after the wall is up.
Specify this when the build is genuinely 8K or when the card slots are the point — you can mix 1G and 5G output in one chassis and re-card it later rather than replace it. On a 4K job it is over-bought; the MX40 Pro does that work for less.
What else the run needs
What decides a controller purchase is rarely the controller. It is whether the unit is on a shelf near you, who maps your cabinets, and whether the cable and power for the run ship with it.
Send the cabinet model and the layout. If the MX40 Pro is the wrong tier for that pixel count, we will say so before the invoice, not after the wall is up. Over-specifying costs you money; under-specifying costs you the project.
NCE certification means the person who maps your cabinets works here. No factory escalation, no time-zone gap on a load-in day, and the same engineer is still reachable when phase two starts.
Cat6 snakes, fibre, and Socapex and Camlock distribution for the same run are stocked in Anaheim, so the install does not stop while a cable ships. See the cable catalogue →
On project and multi-unit purchases, send the cabinet count and ask for a quote.
Questions
$8,868 at PixelPro Productions in Anaheim, California, for a single unit supplied with the factory warranty. Project and multi-unit pricing is quoted privately — send the cabinet count and the install date and a written quote comes back the same business day.
Total the finished pixel count, including whatever phase two adds, and compare it against the rated loading capacity above. Our default recommendation for a serious fixed 4K install. Rated at 9 million pixels across 20 Gigabit Ethernet and 4×10G optical ports, which covers almost every corporate lobby, house of worship and retail flagship we are asked about. Send the cabinet layout and we will check it against that rating before you buy, rather than after the wall is up.
They are read from NovaStar’s own published specification document rather than copied from another seller. Figures in circulation for this model include 8.8 million pixels, 70 W and 13 lb; the manual gives 9,000,000 pixels, 95 W maximum and 7.5 kg net. The document and the date we checked it are printed under the table, so you can verify any row rather than take our word for it.
Common controller models, the MX40 Pro among them, are held at 3111 E Miraloma Ave, Anaheim. Send the cabinet model and layout and we will confirm availability against your install date in the same reply.
Our own engineers. NovaStar NCE certification is held in-house, so cabinet mapping and fault diagnosis happen here rather than as a support ticket into a factory queue — which on a load-in day is the difference between a fix today and a fix after the time-zone gap closes.
Both. Installation is performed under California contractor licence CSLB #1063528 (General B), which is what allows us to touch structure, conduit and power rather than only hang a screen. We also sell the controller on its own to integrators running their own build.