Published
Chubby Cattle (牛武士), a wagyu barbecue restaurant at Diamond Plaza in Rowland Heights, was built around curves: round columns, an arched passage and a curved meat display. Five screens of flexible LED, on curved cabinets we designed and built, lit by March 30, 2024.
At a glance
- Client
- Chubby Cattle (牛武士), wagyu barbecue
- Where
- Diamond Plaza, Rowland Heights, California; and the owner’s Wagyu Factory, Rancho Cucamonga
- LED
- P2 magnetic flexible LED, concave, modules 240 × 120 mm
- Screens
- 3.84 × 1.2 m (1920 × 600); 2 × 1.2 × 1.2 m (600 × 600); 1.2 × 2.16 m; 1.44 × 2.16 m
- Control
- NovaStar
- Our scope
- LED supply, curved cabinets and structure (designed and built), installation, commissioning
- Power
- The restaurant’s fit-out contractor
- Timeline
- First order January 2024; second order February 2024, by air; all lit by March 30, 2024
- Wagyu Factory, Rancho Cucamonga
- Outdoor sign over the entrance, July 2025: P6.35, 8 × 4 cabinets, 16 × 4 ft, 768 × 192; frame and install ours, power by the fit-out contractor
The brief
The interior was designed around curves: screens had to wrap round columns, sit in an arched passage and follow the curve of the meat display.
They also had to look built into the room, with the restaurant’s own content, not like flat panels hung on curved walls.
Have a project in mind? Send us the details, or call.
Challenge 01
Flat cabinets do not bend
Standard LED cabinets are flat. On a curved wall they leave steps and gaps, and on a round column they cannot follow the surface at all.
We used P2 flexible LED: magnetic modules of 240 × 120 mm that bend to a concave curve. They need a curved surface to sit on, so we designed curved cabinets and frames to the room’s drawings and built them ourselves.
The restaurant’s fit-out contractor ran the power to each screen; everything from the frame outward was ours.
In 2024 PixelPro Productions supplied and installed five curved LED screens for Chubby Cattle (牛武士), a wagyu barbecue restaurant at Diamond Plaza in Rowland Heights, California. The screens are P2 magnetic flexible LED (modules 240 × 120 mm) on a concave curve: a 3.84 × 1.2 m band (1920 × 600) over the meat display, two 1.2 × 1.2 m screens (600 × 600 each), and two tall column screens, 1.2 × 2.16 m and 1.44 × 2.16 m, added in a second order in February 2024 and air-freighted to keep the schedule. All five run on NovaStar control. We designed and built the curved cabinets and the structure that hold them; the restaurant’s fit-out contractor did the power. The frames went up in the first week of March 2024 and all five screens were lit by March 30. In July 2025 we also installed the outdoor LED sign over the entrance of Wagyu Factory in Rancho Cucamonga, a restaurant by the same owner: P6.35, 8 × 4 cabinets, 16 × 4 ft (4.88 × 1.22 m), 768 × 192 pixels. There too we built the frame and the fit-out contractor did the power.
Challenge 02
Two more screens, by air
The first order, in January 2024, was three screens: the 3.84 × 1.2 m band and two 1.2 × 1.2 m screens.
In February two tall column screens were added, 1.2 × 2.16 m and 1.44 × 2.16 m. To make the schedule they came by air rather than by sea.
All five screens were lit by March 30, 2024.
Challenge 03
Wagyu Factory, Rancho Cucamonga: a sign over the door
In July 2025 we installed the outdoor LED sign over the entrance of Wagyu Factory in Rancho Cucamonga, a wagyu barbecue and hot pot restaurant by the same owner: P6.35 outdoor cabinets of 2 × 1 ft, 8 across and 4 high, 16 × 4 ft (4.88 × 1.22 m) and 768 × 192 pixels.
As in Rowland Heights, we built the frame and installed the screen, and the fit-out contractor did the power.
The result
- Five curved screens that follow the room: round columns, an arched passage, the meat display.
- Curved cabinets and structure designed and built by us; power by the fit-out contractor.
- Two screens added in February and flown in; all five lit by March 30, 2024.
- The same owner’s Wagyu Factory in Rancho Cucamonga, with an outdoor sign lit for its soft opening in July 2025.
How we design and install LED for stores and restaurants is on our LED wall installation page.
Questions about LED in a restaurant
Can an LED screen be curved to fit a round column?
Yes, with flexible LED. At Chubby Cattle in Rowland Heights, California, PixelPro Productions used P2 magnetic flexible modules (240 × 120 mm) on curved cabinets it designed and built, including two tall screens on the entrance columns, 1.2 × 2.16 m and 1.44 × 2.16 m.
What LED did Chubby Cattle in Rowland Heights use?
Five concave screens of P2 magnetic flexible LED on NovaStar control: a 3.84 × 1.2 m band (1920 × 600) over the meat display, two 1.2 × 1.2 m screens and two column screens of 1.2 × 2.16 m and 1.44 × 2.16 m, supplied and installed by PixelPro Productions in 2024.
Who builds the structure and the power for restaurant screens?
At Chubby Cattle in Rowland Heights, PixelPro Productions designed and built the curved cabinets and the structure, and the restaurant’s fit-out contractor did the power. In California we can also do the power under our contractor license, CSLB #1063528.
How long does a restaurant LED installation take?
At Chubby Cattle in Rowland Heights the curved frames went up in the first week of March 2024 and all five screens were lit by March 30, including two screens ordered in February and air-freighted to keep the schedule.
We design and install LED walls like this across Southern California: structure, power and control, from one licensed contractor. LED video wall design and installation →
Get a quote
Three fields. We reply with a written quote.
