Case study · Trade show · Los Angeles, CA · 2025–2026

Eleven booths at Anime Expo, two years running

Published

A booth-building company brought its booths for game publishers to Anime Expo in Los Angeles, in 2025 and again in 2026. Both years, we were its AV subcontractor: the LED walls, sound, lighting and the crew that ran them. In 2026 that was seven booths at once, most with a stage program of their own.

A booth wall on show content, Anime Expo 2026
A booth wall on show content, Anime Expo 2026
  • Outdoor wall on show day, 2025
  • Flown wall, 2026
  • A booth stage on show day, 2026

At a glance

Event
Anime Expo 2025 and 2026, Los Angeles Convention Center
Show days
July 3–6, 2025 (load-in from June 29); July 2–5, 2026 (load-in from June 28)
Our role
AV subcontractor to the booth builder, both years
Booths
4 in 2025, 7 in 2026: game publishers and a digital comics platform
LED, 2025
4 walls, about 99 m² (1,070 sq ft): Gloshine MV Pro 2.6 (7680 Hz), DN 2.6 flown 10 × 3.5 m, Legend 3.9 outdoor 6 × 3.5 m
LED, 2026
8 walls, about 81 m² (875 sq ft): Gloshine MV Pro 2.6 up to 6 × 3 m, one flown; ultra-thin Gloshine BD2.5
Processing
NovaStar MX40 Pro and MX20; Hirender S3 media servers; PixelHue switchers
Sound and light
2026: sound on six booths, with digital mixers and Shure wireless mics on four; lighting on five: moving heads and haze, or wall washers
Crew
About 5 in 2025, 8 in 2026, with engineers on site through the show days

The brief

The booths were designed and built by one booth-building company, the general contractor, for its own clients. Our job was everything AV inside them: LED walls flown or ground-stacked on the builder’s frames, playback, sound, lighting and power distribution, then the crew to run it all through the show and strike it at the end.

In 2025 that was four booths, one of them outside the hall in full daylight. The builder came back in 2026 with seven.

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Challenge 01

2025: booths built in China, details met on the hall floor

It was our first job with this builder, and the booth structures had been made in China and shipped over. Many details could not be settled in advance, by drawing or by message. They became clear only when the frames stood on the hall floor.

So the solutions were worked out there, on the spot: how each wall would sit on or hang from a structure we were seeing for the first time. That is where experience counts.

No rehearsal, and no second chance at load-in.

June 30, 2025: booth frames laid out on the hall floor
June 30, 2025: booth frames laid out on the hall floor
The 10 × 3.5 m wall assembled on its truss, ready to fly
The 10 × 3.5 m wall assembled on its truss, ready to fly

At Anime Expo 2025 (July 3–6) and Anime Expo 2026 (July 2–5), both at the Los Angeles Convention Center, PixelPro Productions was the AV subcontractor to a booth-building company that built booths for game publishers. In 2025 we supplied and ran four booths: four LED walls, about 99 m², including a 10 × 3.5 m flown Gloshine DN 2.6 wall and a 6 × 3.5 m outdoor Gloshine Legend 3.9 wall outside the hall. In 2026 it was seven booths: eight LED walls, about 81 m², of Gloshine MV Pro 2.6 and ultra-thin Gloshine BD2.5, with sound on six of them, lighting on five, and engineers on site through the show days running video, sound and microphones to each booth’s stage program. Processing was NovaStar MX40 Pro and MX20, playback Hirender S3 media servers. Our crew was about five people the first year and eight the second.

Challenge 02

2025: union labor, booked for several booths at once

The build had to use union labor. Booking union crews for one booth is routine; booking and coordinating them for several booths in the same days, each on its own schedule, is its own job.

One booth was outdoors, outside the hall. We put up a 6 × 3.5 m Gloshine Legend 3.9 outdoor wall there, bright enough for daylight, with six 200 W fill lights and our own power distribution.

July 5, 2025: the outdoor wall on show day, outside the hall
July 5, 2025: the outdoor wall on show day, outside the hall
The flown wall on show day, July 5, 2025
The flown wall on show day, July 5, 2025

Challenge 03

2026: the venue’s riggers first, then us

In 2026 several booths had special shapes, and their screens had to be flown. Flown screens needed extra reinforcement and insurance, and the rigging had to be approved and carried out by the venue’s own rigging team.

We could only start on a wall once their work above it was done. That cut our installation time sharply, and we worked late almost every night of load-in.

The time on site shrank. The deadline did not.

July 1, 2026: a flown wall lit over its booth
July 1, 2026: a flown wall lit over its booth
A boom lift for the high work
A boom lift for the high work

Challenge 04

2026: changes on site, until past 3 a.m.

During load-in, clients changed what they wanted and added equipment: one booth added a second sound system and a lighting system, another added lighting. Every change meant more work on top of a schedule that was already full.

The night before the show opened, we worked until after three in the morning, and the booths were ready when the doors opened.

June 29, 2026: a wall open, modules going in
June 29, 2026: a wall open, modules going in
July 1, 2026: calibrating a booth wall, the day before opening
July 1, 2026: calibrating a booth wall, the day before opening

Challenge 05

Show days: several launch events at once

Once the doors opened, most booths were more than a display. They added stages and programs: hosts, quizzes, gameplay and fan events.

Our crew ran each one to its own rundown, switching and controlling the video, and running the sound and microphones live. Seven booths, each with its own program, was much like running several launch events at the same time.

Seven booths, seven rundowns, one crew.

July 2, 2026: an on-stage quiz on a booth wall
July 2, 2026: an on-stage quiz on a booth wall
Our engineer at the mixer and playback rack, July 5, 2026
Our engineer at the mixer and playback rack, July 5, 2026

The result

  • Eleven booths over two years, twelve LED walls, about 180 m² of LED.
  • A flown wall each year, and an outdoor wall in full daylight.
  • Seven booths ready for opening day in 2026, after the venue’s rigging and the last-minute changes.
  • Stage programs run live on most 2026 booths: video, sound and microphones.
  • The builder came back for a second year, with almost twice as many booths.

How we run LED, sound and crew for events is on our event AV production page.

Bringing a booth to a US show from overseas? Read our guide to LED for US trade show booths.

Questions booth builders ask

Can one AV company handle several booths at the same show?

Yes. At Anime Expo 2026 in Los Angeles, PixelPro supplied and ran the AV for seven booths at once for one booth builder: eight LED walls, sound on six booths and lighting on five, with a crew of eight and engineers on site through the show days.

Do you work as an AV subcontractor to booth builders?

Yes. At Anime Expo 2025 and 2026 PixelPro was the AV subcontractor to the booth-building company, which held the contract with each exhibitor. We work under the builder’s contract and schedule, and the exhibitor stays the builder’s client.

Can an LED wall be flown at the Los Angeles Convention Center?

Yes. At Anime Expo 2025 PixelPro flew a 10 × 3.5 m Gloshine DN 2.6 wall from ten rigging bars. In 2026 the flown screens on specially shaped booths were reinforced and insured, approved and hung by the venue’s rigging team, and our crew installed after them.

Can an LED wall work outdoors in daylight at a convention?

Yes, with an outdoor panel. At Anime Expo 2025 PixelPro set up a 6 × 3.5 m Gloshine Legend 3.9 outdoor wall outside the Los Angeles Convention Center, with six 200 W fill lights for the booth and its own power distribution.

Who runs the screens and sound during booth stage programs?

Our crew. At Anime Expo 2026 most of the seven booths PixelPro equipped added stage programs. Our engineers switched and controlled the video and ran the sound and wireless microphones live, to each booth’s rundown, through the four show days.

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