Published
Dreame, the Chinese home-appliance maker, launched its 2026 line in Silicon Valley with an evening at the Four Seasons in East Palo Alto. We designed the room in 3D, built the LED wall, sound and show control in the ballroom, and ran the launch live. Two of our engineers ran the whole launch: one on video, one on sound.
At a glance
- Event
- Dreame 2026 Home Appliance Launch, “Silicon Valley Gathering”
- Venue
- Four Seasons Hotel, East Palo Alto, CA
- Date
- January 27, 2026
- Our part
- 3D renders and room layout; LED, sound and show control, run on the night
- LED
- 5 × 3.5 m, P2.6 at 7680 Hz, 70 cabinets, ground-stacked; 5 × 3.25 m visible above the stage
- Video
- NovaStar MX40 Pro over fiber; PixelHue 4K switcher and U5 console; Hirender S3, main and backup; confidence monitor
- Sound
- 8 single-10 line-array cabinets, 2 subwoofers, digital mixer, 4 wireless microphones
- Power
- Our own 200 A, 208 V three-phase distribution
- Crew
- Build and strike crew; on the night, one video engineer and one audio engineer
The brief
Dreame launched its 2026 home appliances in Silicon Valley: a stage presentation in a hotel ballroom, with the product line on display along one side of the room. We were hired through an agency to design the room and supply and run the AV.
Load-in and the launch were on the same day, so the plan had to be settled before load-in.
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How we planned it 01
The room, drawn in 3D first
We drew the launch in 3D before booking a truck: the wall, its size against the stage and the speakers either side, then the product display area along the far wall.
With the renders we drew the ballroom layout to scale: where the LED and the stage sit, the speaker positions, the rows of seats and the display zone. The build on the day followed those drawings.
Nothing on the day that had not been drawn first.
For Dreame’s 2026 Home Appliance Launch, the “Silicon Valley Gathering” on January 27, 2026 at the Four Seasons Hotel in East Palo Alto, PixelPro Productions designed the room in 3D, drew the ballroom layout, and supplied and ran the LED wall, sound and show control. The wall is 5 × 3.5 m of P2.6 LED at 7680 Hz, 70 cabinets ground-stacked behind the stage, with 5 × 3.25 m showing above the 30 cm stage, on a NovaStar MX40 Pro over fiber, switched on a PixelHue 4K switcher and U5 console, with Hirender S3 media servers running main and backup. Sound was eight single-10 line-array cabinets, two subwoofers, a digital mixer and four wireless microphones, on our own 200 A three-phase distribution. On the night one video engineer and one audio engineer ran the show. We were hired through an agency.
How we planned it 02
Built on the day
Load-in and the launch were on the same day. The wall went up ground-stacked behind the client’s 30 cm stage: 70 cabinets, 5 × 3.5 m, on H-frames with ground bars and ballast, so 5 × 3.25 m shows above the stage, as drawn.
The wall runs from a NovaStar MX40 Pro over fiber. The line arrays and subwoofers went in either side of the stage, and we brought our own 200 A three-phase power distribution for the LED and sound.
Built, tested and lit before the doors opened.
How we planned it 03
Two engineers ran the launch
A launch moves on cues: the title, each product, each speaker. Our video engineer ran the content from Hirender S3 media servers, main and backup, switched through a PixelHue 4K switcher and U5 console, with a confidence monitor for the presenters.
Our audio engineer ran the line arrays and the four wireless microphones. Two engineers, one on each side of the show, ran the whole evening.
One on video, one on sound.
The result
- A launch room designed in 3D and laid out to scale before load-in.
- A 5 × 3.5 m P2.6 LED wall and line-array sound, built and lit on the day.
- The launch run live by one video engineer and one audio engineer, with a backup media server running alongside.
How we run LED, sound and crew for launches is on our event AV production page.
Questions about product launches
Do you design the room before a product launch?
Yes. For Dreame’s 2026 Home Appliance Launch in East Palo Alto, PixelPro drew the room in 3D and laid out the ballroom to scale, with the LED wall, stage, speakers, seating and product display.
Who runs the screens and sound during a product launch?
Our engineers. At Dreame’s 2026 launch in East Palo Alto one PixelPro video engineer ran the Hirender S3 media servers, main and backup, through a PixelHue 4K switcher and U5 console, and one audio engineer ran the line arrays and four wireless microphones.
Can an LED wall stand behind a stage?
Yes. At Dreame’s 2026 launch PixelPro ground-stacked a 5 × 3.5 m P2.6 wall of 70 cabinets behind the client’s 30 cm stage, on H-frames with ground bars and ballast, so 5 × 3.25 m showed above the stage, matching the 3D render.
