From the Times Square flagship in 2023 to SoHo, 150 Broadway and Flushing, we have fitted four Miniso stores in New York City with LED.
Times Square: a transparent screen in the window
The flagship was Miniso’s first US store with LED instead of LCD video walls. Its window screen is a high-brightness transparent LED, 24 cabinets of 1000 × 500 mm at 3,000–3,500 nits, hung on bars behind the glass and facing the Times Square intersection.
Transparent LED is built in strips: from the street the window plays video, and from inside the store you can still see out.
PixelPro Productions has supplied and installed LED screens for four Miniso stores in New York City. The first, in March 2023, was the Times Square flagship: Miniso’s first LED in a US store, with a screen at the tills and a high-brightness transparent window screen, P3.91–7.81, facing the intersection. Then SoHo (June 2023, a P2.5 screen of 4.48 × 2.4 m), Flushing in Queens (early 2024, P2.5, 3.84 × 2.4 m) and 150 Broadway in Lower Manhattan (April 2024, P2.5, 3.84 × 2.4 m). In each store the fit-out contractor built the walls and the power; we supplied, installed and commissioned the LED.
SoHo, 150 Broadway and Flushing
SoHo, June 2023: a P2.5 fine-pitch screen of 7 × 5 cabinets, 4.48 × 2.4 m.
Flushing, Queens, early 2024: a P2.5 screen of 6 × 5 cabinets, 3.84 × 2.4 m.
150 Broadway, Lower Manhattan, April 2024: a P2.5 screen of 6 × 5 cabinets, 3.84 × 2.4 m.
Each store has its own design, so each screen was sized to its wall. The screens ship from our warehouse in Anaheim, California, with NovaStar control.
The Miniso case study
From Times Square to more than 20 stores: how we size, ship and install LED for Miniso across the US.
Questions from New York stores
Have you installed LED screens in New York City?
Yes, in four Miniso stores: the Times Square flagship (2023), SoHo (2023), Flushing in Queens (2024) and 150 Broadway in Lower Manhattan (2024).
Can a shop window have an LED screen and still be see-through?
Yes, with transparent LED. The Times Square window screen is a high-brightness transparent LED, P3.91–7.81, that plays to the street while the store can still see out.
Who builds the wall and the power for a store screen in New York?
The store’s fit-out contractor. In each New York store the fit-out team built the walls and the power; we supplied the screens, installed them and commissioned them.
