In March 2024 we installed two LED screens in the Miniso store at American Dream before it opened: a round transparent screen overhead and a P2.5 wall.
Installed behind the hoarding
We worked in March 2024 while the store was still behind its hoarding, alongside the fit-out team, who built the walls and the power.
The wall is a P2.5 screen of 6 × 4 cabinets, 3.84 × 1.92 m, with front-service modules, so it can be maintained from the shop floor.
PixelPro Productions supplied and installed two LED screens for the Miniso store at American Dream in East Rutherford, New Jersey, in March 2024, before the store opened: a custom round transparent screen 6.5 m across, P3.91–7.81, hanging overhead, and a P2.5 fine-pitch wall of 6 × 4 cabinets, 3.84 × 1.92 m. American Dream reviews rigging strictly and required structural-engineer certification; the round screen’s custom hanging structure lines up point for point with the load points in the building. The store’s fit-out contractor built the walls and the power.
A round screen, hung to the building’s load points
Overhead hangs a custom round transparent screen, 6.5 m across, P3.91–7.81, so the ceiling stays open while the screen plays.
American Dream reviews every rigging plan and required structural-engineer certification. The screen’s hanging structure was laid out to match the building’s load points one for one.
The Miniso case study
From Times Square to more than 20 stores: how we size, ship and install LED for Miniso across the US.
Questions from New Jersey stores
Have you installed LED screens in New Jersey?
Yes. In March 2024 PixelPro Productions installed a 6.5 m round transparent screen and a 3.84 × 1.92 m P2.5 wall for the Miniso store at American Dream, East Rutherford.
Can you hang a screen in a mall with strict rigging rules?
Yes. American Dream required structural-engineer certification, and the round screen’s hanging structure was laid out to match the building’s load points one for one.
Who builds the walls and the power for a store screen in New Jersey?
The store’s fit-out contractor. At American Dream the fit-out team built the walls and the power; we supplied the screens, installed them and commissioned them.
