On Rodeo Drive we built and installed a floor-to-ceiling LED wall at Zegna overnight, so the store opened on time. On Brighton Way we installed and commissioned two portrait LED screens for ANTA in 2025.
Zegna, Rodeo Drive: overnight, before the doors opened
We surveyed the wall on February 9, 2022. On the night of February 11 we built the frame against it and hung the 22 cabinets: a P1.9 wall 4.7 ft wide and 10.4 ft tall, from the floor to the ceiling.
By 7 am every cabinet had been tested. At 8:36 the wall was showing the store’s content, and from Rodeo Drive it reads through the window, behind the mannequins.
PixelPro Productions has put LED into two stores and an event in Beverly Hills. At Zegna on Rodeo Drive, in February 2022, it built the frame and supplied and installed a floor-to-ceiling portrait LED wall: P1.9, 22 cabinets in 11 rows, 1440 × 3168 mm (about 4.7 × 10.4 ft), 760 × 1672 pixels, with NovaStar control and a BrightSign player. The cabinets went up overnight and the wall was showing Zegna content by 8:36 the next morning; the power was by others. At ANTA on Brighton Way it supplied, installed and commissioned two portrait LED screens either side of the store’s central walkway, first lit on October 1, 2025. For Gold Meets Golden, on March 9, 2024, at a private home in Beverly Hills, it rented an outdoor LED screen and a sound system. In California, permanent LED work is done under contractor license CSLB #1063528 (Class B).
ANTA, Brighton Way: two screens, installed and commissioned
For ANTA’s store on Brighton Way we supplied two portrait LED screens, one on each side of the central walkway, and installed and commissioned them. They were first lit on October 1, 2025.
Gold Meets Golden: an outdoor screen by the pool
On March 9, 2024 we rented an outdoor LED screen and a sound system for Gold Meets Golden, at a private home in Beverly Hills, and set them up by the pool that morning.
More store LED
Our largest store program: more than 20 Miniso stores across the US.
Questions from Beverly Hills stores and planners
Have you installed LED in Beverly Hills?
Yes. PixelPro Productions built the frame and installed a floor-to-ceiling P1.9 LED wall at Zegna on Rodeo Drive in February 2022, and supplied, installed and commissioned two portrait LED screens at ANTA on Brighton Way in 2025.
Can a store LED wall go in overnight?
Yes. At Zegna on Rodeo Drive we built the frame and hung a 22-cabinet P1.9 wall overnight in February 2022, tested every cabinet by 7 am and had the store’s content running by 8:36, before opening.
Do you work alongside a store’s own fit-out contractor?
Yes. At ANTA we supplied, installed and commissioned the screens; at Zegna we built the frame and installed the wall, and the power was by others. In California we can also do the structure and the power ourselves, under CSLB #1063528.
Do you rent outdoor LED screens and sound in Beverly Hills?
Yes. For Gold Meets Golden, on March 9, 2024, we rented an outdoor LED screen and a sound system and set them up by the pool of a private home. Delivery to Beverly Hills is confirmed in the quote.
